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WEBSITE PROJECT

River’s Edge Landscapes.
A clearer picture of outdoor living.

A Squarespace website redesign, content strategy, and launch SEO foundations for a family-owned landscaping business in Northumberland County, Pennsylvania.

Homepage screenshot of River’s Edge Landscapes, LLC
River’s Edge Landscapes, LLC — website project presented by Built by Design Studio. Live websites may change after delivery.

The client

River’s Edge Landscapes helps homeowners create outdoor spaces through custom decks, patios, hardscaping, landscaping, and hydroseeding. The website needed to communicate that range of work while giving visitors a clear sense of the company’s approach.

The challenge

The existing site had useful information, but overlapping pages and repeated quote requests made the experience less clear than it could be. Service details were spread across separate pages, and the visual styling did not consistently reflect the company’s green logo.

The business also needed a stronger introduction to its outdoor living work. Visitors should be able to understand the services, explore relevant projects, and decide what to ask about before reaching the contact form.

A simpler structure

We brought related service content into a unified Services page and consolidated quote requests and general inquiries into one Contact page. A dropdown helps visitors explain whether they want a project quote, a consultation, or an answer to a question.

Redirects connect the former quote and decks URLs with their new destinations, giving existing links a useful place to land. The navigation follows the same simplified structure.

A consistent visual direction

The redesign takes its lead from the existing logo. Forest green, lighter sage tones, neutral backgrounds, and dark text give the pages a cohesive appearance.

Typography and page layouts help separate introductions, service information, project imagery, and contact options, making the content easier to scan across screen sizes.

Content that explains the work

We shifted the emphasis toward the services, finished projects, and experience a homeowner can expect. The homepage introduces the business and its outdoor living focus, while the Services page explains decks and patios, hardscaping, landscaping, and hydroseeding.

The About page presents the family-owned business, its values, and its process from consultation through the finished outdoor space. Contact and follow-up content make the next step clearer, with fewer repeated calls to request a quote.

Launch SEO foundations

SEO work was part of preparing the redesigned website for launch. The focus was clearer page topics, useful service content, a simpler site structure, and redirects for the pages that were consolidated.

This project’s SEO scope was the launch foundation. It gives the business an organized starting point for search discovery alongside a website that better explains its work.

The result

A more cohesive website with clearer service information, simpler navigation, and one place to start a project conversation. The redesign gives River’s Edge Landscapes a stronger way to present its outdoor living work and helps homeowners find the information they need.

For a service business, that clarity is a practical part of the website: explain the work, show relevant projects, and make the next step easy to understand.

Explore the work

LET’S TALK THROUGH YOUR PROJECT

Build around
your business.

Tell us what you offer, what your customers need to do, and what you want to improve. We’ll discuss the scope and a practical next step.

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