Martin Climate Technologies.
A connected service website.

A service-business website needs to explain both the work a company offers and the next step a customer can take. Our Martin Climate Technologies project combined a website migration and full redesign with service-page copywriting and online purchasing features.

• Website migration and full redesign
• Service page copywriting
• Custom maintenance plan pricing and online store
• Full SEO audit and optimization

Service-page copywriting was included in the scope. Custom maintenance plan pricing gave the website a way to present those options, while an online store supported purchasing. Planning these elements together helps define the relationship between service information and customer actions.

A service page and a purchase flow have different jobs. A useful project brief identifies what each should explain and where a visitor should go next.

The delivered scope included a full SEO audit and optimization alongside the migration and redesign. When discussing a similar move, we review the existing pages, important URLs, content, and integrations before deciding how the replacement should be organized.

This case study records the work included in the project. It does not make a claim about traffic growth, ranking changes, or sales results.

Bring your current website, service list, maintenance offerings, and any existing purchasing tools to the first conversation. We can then separate content improvements from features that require additional integration or development.

Our redesign checklist covers questions about redirects, forms, account access, and launch testing that are useful when planning a move.

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